Sultan Visits BYD Booth: Royal Endorsement for Sustainable Mobility
BANDAR SERI BEGAWAN — The Sultan of Brunei graciously visited the BYD booth at the 2026 Aidilfitri Hari Raya Exhibition organized by the Sultan Haji Hassanal Bolkiah Foundation (YSHHB) at the International Convention Centre last Saturday. The presence of the Sultan became the focal point of the annual exhibition, which featured various government agencies, educational institutions, technology sectors, and local communities.
At the booth, Chan Key Hong, Managing Director of Maju Motors, welcomed the Sultan and provided a brief introduction on the company's role as a leading new energy vehicle (NEV) dealer in Brunei. Since formally launching EV sales, BYD's sales have recorded significant growth — largely contributing to the overall increase in the EV market in the country. As a gesture of respect, the Sultan graciously accepted a miniature model of a BYD vehicle, symbolizing the affinity between the global brand and the royal institution.
Hari Raya Exhibition Is More Than a Celebration — It's a Green Technology Platform
The YSHHB Hari Raya Exhibition has evolved far beyond its cultural function. It is now an interactive space to introduce green innovations to the public. BYD's participation shows how tradition and technology can integrate: visitors not only enjoy the festive atmosphere but also have the opportunity to see the latest EV models such as BYD Atto 3 and Seal — vehicles specifically designed for tropical climates and the needs of Bruneian users.
The presence of the Sultan had a ripple effect: it strengthened public confidence in EVs, encouraged purchase interest, and accelerated the adoption of low-carbon mobility. Maju Motors has also increased efforts in developing a public charging network and after-sales services, including specialized workshops and technical training for local mechanics.
BYD in Brunei: From Niche Market to Major Player
As one of the world's largest EV manufacturers, BYD (Build Your Dreams) has made Brunei one of its key markets in the ASEAN region. Through Maju Motors, the company introduced models tailored to the country's road infrastructure, weather, and local usage patterns. Industry data shows that EV sales in Brunei increased by more than 40% last year — with BYD contributing more than half of that figure.
The Brunei government supports this transition through incentives such as reduced import duties and sales tax exemptions for electric vehicles. However, challenges still exist: the number of public charging stations remains limited, while public understanding of long-term operational costs and battery lifespan is still developing. Events like the YSHHB exhibition serve as an important channel for practical education — not just showcasing vehicles, but explaining the real benefits of EVs: reduced fuel costs, lower maintenance, and significantly smaller carbon impact.
The Future of EVs in Brunei: Collaboration, Infrastructure, and Commitment
Brunei Darussalam is committed to reducing greenhouse gas emissions by 20% by 2030. The transportation sector contributes nearly 15% of the total — making the shift to EVs an unavoidable strategic move. BYD and Maju Motors are now collaborating with the Department of Environment and the Ministry of Energy to expand the public charging network, including in residential areas, shopping centers, and government sites.
This year's YSHHB Hari Raya Exhibition also reflects the evolution of the foundation's role: from a cultural event organizer to a facilitator of sustainable development. The Sultan's presence is not just protocol — it is a political reinforcement of the country's green agenda. This momentum is not standalone; it is built on a foundation of continuous investment, policy alignment, and active dialogue between the public, private, and community sectors.
In conclusion, the Sultan's visit to the BYD booth is more than a photo opportunity. It is a clear signal: green technology is no longer a secondary choice — it is an integral part of Brunei's future mobility.